Ford Motor Company (F.N) said on Friday it had elected former Salesforce.com Inc executive Lynn Vojvodich to its board of directors.
Vojvodich, who has also held roles at Microsoft Corp and Tech venture capital firm Andreessen Horowitz, will begin her new role in April.
Vojvodich’s expertise in the software industry will help the car-maker advance its customer experience strategy, the company said.
Her appointment comes as Ford and other carmakers try to harvest data on how customers use their cars and profit from offering services beyond the sale of new vehicles. It is the era od data analysis and application.
The article was first reported by Reuters